The mobile market is completely occupied by the apps. Whether a business is small or big, everyone is trying to hold the market and users with their dedicated mobile apps ideas.
But coming up with one of the best app ideas is not as easy as it seems. It is the most crucial and difficult part of the process that you have to overcome especially the giant competitors or enterprise with huge fund. But we have made the thought process a bit simpler for you. No we are not sharing any new ideas, but yes we can make it generalize for you. These assumptions are totally based on research and analysis of app users till 2018.
We have app for everything now, from shopping to entertainment and booking convenience services right from your couch. If we dive deep into these categories we will be short of pages. But if we consider the global downloads, then the categories that topped are games, photo and video, entertainment, utilities, and shopping.
Let’s see the research reports and walk through into the report of Q4 categories by worldwide downloads by the App Store and Google Play.
APP STORE: Q4 CATEGORIES BY WORLDWIDE DOWNLOADS
Shedding light on the reports
GAMES: This is the category that topped in global downloads in Q4 2018 with 2.09 Billion installs, though the category saw downloads decrease 1.3 percent year-over-year from 2.11 billion in Q4 2017.
PHOTO & VIDEO: The second largest App Store category in downloads with 567 Million installs.
ENTERTAINMENT: The third category in App Store with 472 Million installs, though it saw a 12.1% of decline compared to last year 2017.
UTILITIES: Then comes the category “Utilities App” with 451 Million installs, which was almost same in previous quarter.
SHOPPING: This popular category is ranked #5 in App Store with 430 Million installs, reaching an all-time high for new installs during the quarter, growing 11.3 percent over Q4 17.
PLAY STORE: Q4 CATEGORIES BY WORLDWIDE DOWNLOADS
Shedding light on the reports
GAMES: Games was also the top category on App Store with more than 7.25 billion installs, and getting a modest 3% growth year-over-year.
TOOLS: Stood #2 with 1.47 Billion downloads and a whopping 13.9% growth in installs.
ENTERTAINEMENT: The third category in Play Store with 1.41 Billion downloads. This industry has gained a good boost in recent time.
COMMUNICATION: It got with approx.. 1.13 Billion installs in Q4 2018.
SOCIAL: This category grew 53 percent year-over-year, surpassing Photography to take #5.
BONUS FACT: “This change was driven by enormous growth of social media apps in India, specifically TikTok, along with two other ByteDance owned apps, Helo and Vigo Video.” [Source: Sensor Tower]
ENDING NOTE…
These are just top 5 categories across App Store and Play Store, from which you can think of your app development startup idea. If you already have an idea that falls under these categories, it’s definitely a high time to transform your idea into reality, into app.
Still confused whether your app idea will do in the market or not? Talk to our in-house business analysts that will help you make smart decisions help you identify your app’s potential market.
